The Healing Entrepreneur

Build Your Own Personas

ZMixbPhO5W — Sun, 01 Sep 2019 13:09:52 +0000

Build Your Own Personas

Persona's ~ Get in Touch with your Clients

Definitions:

Persona: Identifying characteristics of a segment of individuals.

General Demographics: Identifying characteristics including age, gender, income, experience, health, location, and more.

Psychographics: Identifying characteristics around attitudes, fears, emotions, needs, desires, aspirations and more.

Attrition Drivers: Those actions and communications that drive a person from becoming a client.

Adoption Drivers: Those actions and communications that encourage a person to become a client.

Every time your client is in contact with you, they get a feel for who you are, how you respond and what style, skills and essence you will offer them. I am sure you heard of the extraordinary doctor with no bedside manner, well, that only works with a select type of patient. What are you offering to your Clients that make them want to come back or RUN!

No matter where I go, I always look for how a doctor or healer treats me at every touchpoint. A touchpoint is any contact I have with them, a call, a bill, the portal, our discussions, the office, a newsletter, and on and on. Why is that? I want to know that they match my needs and help me succeed.

For my clients, I always ask them to describe their most valuable clients. 100% of the time within the first few seconds, I get a blank stare and then “Well, I am not really sure. I can tell you who I like talking to or who I can get talking!”

Interesting, the word VALUABLE is what is throwing them off. Why?

Most managers don’t look at the data and let data tell the story. Managers tell the story of the client based on interactions with the client and that is it. Typically, the managers are so very wrong.
Valuable is not defined by the manager. It can mean the “most”… most profitable, most notable, most referenceable, etc. Management has not decided how to categorize value.
Focus – well this is the one that I see the most. Managers look at how they suspect the client feels, what revenue, sales, and any top line number are, and detail a story that makes the manager feel good. Managers are not focused on what makes a client an amazing client.

How do I Build Personas?

You may choose one or many Personas on who will benefit most from what you offer. One of my clients was able to create three personas based on the types of treatment the client wanted. Make sure you are categorizing how your client needs you to see them.

Building a persona starts with looking at your clients patterns and habits. Listen to each client and start to identify patterns in what they say and how they respond. You may also choose to do surveys, interviews and just witness if they send referrals or offer testimonials.

Once we gathered the data, start sorting through your findings and start to categorized the types of clients. What are their generalizing characteristics? How do they pay you? Do they have common ailments, fears, social behaviors, etc.

As you develop the personas, remember that they will change over time as will you! Perhaps you update your intake forms to capture more relevant data?

The key is to stay REVELANT with your clients and the only way to do that is to really understand them!

Complimentary & Alternative Healers

ZMixbPhO5W — Thu, 01 Aug 2019 13:09:52 +0000

Complimentary & Alternative Healers

Energy. Botanical. Accupuncture. Spiritual. Massage. Chinese Medicine. Meditation. Yoga.

I started the Healing Entrepreneur to help healers gain a more credible and professional position in the medicine market. The initial thought was just Alternative healing BUT a dear friend recommended we look at Complimentary as well and that felt so right!

Defining Complementary, Alternative, and Integrative Medicine
Per Merck Manual

Complementary, alternative, and integrative medicine are terms often used interchangeably, but their meanings are different.

Complementary medicine refers to non-mainstream practices used together with conventional medicine.

Alternative medicine refers to non-mainstream practices used instead of conventional medicine.

Integrative medicine is health care that uses all appropriate therapeutic approaches—conventional and non-mainstream—within a framework that focuses on health, the therapeutic relationship, and the whole person.

What Better Way for Inspired Healers to Change the World

Many doctors offer healing that is direct and impactful through surgery, drugs and may advise you to cut down on sugar, alcohol or just plain overeating, increase your exercise, and reduce your stress. For some of us, that is just the beginning! We still don’t feel like we are fully alive, living to our greatest potential.

Western Medicine is the beginning for many people who want better health, more energy, greater vitality, and happiness! Complimentary and Alternative medicine & healing may be just the right tool to propel individuals in achieving their top health & wellness goals!

How do healers start to gain credibility and professional status? The integration has already started! Yale, Duke, John Hopkins and University of Florida Hospitals are moving to support their patients in alternative healing. Stat News states that the Alternative Medicine market is a $37 Billion market with no question that Americans want this type of medicine.

Except from Stat News:

“Yes, as scientists, we want to be rigid. But me, as a physician, I want to find what’s best for a patient. Who am I to say that’s hogwash?” said Dr. Linda Lee.

A gastroenterologist, Lee runs the Johns Hopkins Integrative Medicine and Digestive Center, which offers acupuncture, massage therapy, and reiki — a therapy that the center’s website describes as laying on hands “to transmit Universal Life Energy” to the patient.

Complimentary Healers

ZMixbPhO5W — Fri, 01 Jun 2018 13:08:45 +0000

Complimentary Healers

Accupuncture. Nutritionists. Fitness Trainers. Energy Healers. Spiritual Directors. Mediation Teachers. Yoga. Massage. Shamans. Herbalist.

I started the Healing Entrepreneur to help healers gain a more credible and professional position in the medicine market. The initial thought was just Alternative healing BUT a dear friend recommended we look at Complimentary as well and that felt so right!

Defining Complementary, Alternative, and Integrative Medicine

Per Merck Manual
Complementary, alternative, and integrative medicine are terms often used interchangeably, but their meanings are different.

Complementary medicine refers to non-mainstream practices used together with conventional medicine.

Alternative medicine refers to non-mainstream practices used instead of conventional medicine.

Integrative medicine is health care that uses all appropriate therapeutic approaches—conventional and non-mainstream—within a framework that focuses on health, the therapeutic relationship, and the whole person.

Doctors are Working with Complimentary & Alternative Healers

“Western Medicine may just be the beginning for many people who want better health, more energy, greater vitality, and happiness! The next step is to focus on actually being healthy, having more energy, feeling relevant and vital, and finding joy and happiness in each day. That is where complimentary medicine & healing can propel you in achieving our top health & wellness goals!” Karen Laszlo