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action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/bbrxthle/public_html/wp-includes/functions.php on line 6121[vc_row min_height=”35″ min_height_units=”vh” content_placement=”bottom” css=”.vc_custom_1527706055144{padding-top: 5vw !important;}”][vc_column][vc_custom_heading source=”post_title” font_container=”tag:h2|font_size:80px|text_align:center|line_height:1.2em” text_resize=”yes” text_minimum=”28″ letter_spacing=”-4″ use_theme_fonts=”yes” css=”.vc_custom_1569343067330{margin-bottom: 10px !important;}”][vc_custom_heading text=”Persona’s ~ Get in Touch with your Clients” font_container=”tag:h4|font_size:18px|text_align:center|line_height:30px” use_theme_fonts=”yes” el_class=”cesis_font_light” css=”.vc_custom_1569343114870{margin-bottom: 5vw !important;}”][cesis_line_divider height=”5″ width=”170″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1527451420671{padding-top: 5vw !important;padding-bottom: 0px !important;}”][vc_column width=”1\/2″ css=”.vc_custom_1527451414641{padding-bottom: 5vw !important;}”][vc_single_image image=”9962″ img_size=”large” css=”.vc_custom_1569438808671{margin-bottom: 0px !important;}”][vc_column_text]<\/p>\n
Persona:\u00a0<\/em>Identifying characteristics of a segment of individuals.<\/p>\n General Demographics:<\/em> Identifying characteristics including age, gender, income, experience, health, location, and more.<\/p>\n Psychographics<\/em>: Identifying characteristics around attitudes, fears, emotions, needs, desires, aspirations and more.<\/p>\n Attrition Drivers<\/em>: Those actions and communications that drive a person from becoming a client.<\/p>\n Adoption Drivers<\/em>: Those actions and communications that encourage a person to become a client.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1527451410230{padding-bottom: 5vw !important;}”][vc_custom_heading text=”Every time your client is in contact with you, they get a feel for who you are, how you respond and what style, skills and essence you will offer them. I am sure you heard of the extraordinary doctor with no bedside manner, well, that only works with a select type of patient. What are you offering to your Clients that make them want to come back or RUN!” font_container=”tag:h4|font_size:18px|text_align:left|color:%232a2d2e|line_height:30px” letter_spacing=”” use_theme_fonts=”yes” el_class=”cesis_font_light” css=”.vc_custom_1569343172755{margin-bottom: 30px !important;}”][vc_column_text css=”.vc_custom_1569437288519{margin-bottom: 0px !important;}”]No matter where I go, I always look for how a doctor or healer treats me at every touchpoint.\u00a0 A touchpoint is any contact I have with them, a call, a bill, the portal, our discussions, the office, a newsletter, and on and on. Why is that?\u00a0 I want to know that they match my needs and help me succeed.<\/p>\n For my clients, I always ask them to describe their most valuable clients. 100% of the time within the first few seconds, I get a blank stare and then “Well, I am not really sure. I can tell you who I like talking to or who I can get talking!”<\/p>\n Interesting, the word VALUABLE is what is throwing them off. Why? <\/strong><\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1527706666580{margin-bottom: 5vw !important;}”][vc_column][vc_custom_heading text=”How do I Build Personas?” font_container=”tag:h3|font_size:40px|text_align:left|line_height:32px” letter_spacing=”-1.5″ use_theme_fonts=”yes” el_class=”cesis_font_norm_medium” css=”.vc_custom_1569439014084{margin-bottom: 31px !important;background-color: #dbdbdb !important;}”][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text css=”.vc_custom_1569439138599{margin-bottom: 34px !important;}”]<\/p>\n [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text css=”.vc_custom_1569439052229{margin-bottom: 34px !important;}”]<\/p>\n [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1569439071865{margin-bottom: 0px !important;}”]Once we gathered the data, start sorting through your findings and start to categorized the types of clients.\u00a0 What are their generalizing characteristics?\u00a0 How do they pay you?\u00a0 Do they have common ailments, fears, social behaviors, etc.<\/p>\n As you develop the personas, remember that they will change over time as will you!\u00a0 Perhaps you update your intake forms to capture more relevant data?<\/p>\n The key is to stay REVELANT with your clients and the only way to do that is to really understand them!<\/strong><\/em>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":" [vc_row min_height=”35″ min_height_units=”vh” content_placement=”bottom” css=”.vc_custom_1527706055144{padding-top: 5vw !important;}”][vc_column][vc_custom_heading source=”post_title” font_container=”tag:h2|font_size:80px|text_align:center|line_height:1.2em” text_resize=”yes” text_minimum=”28″ letter_spacing=”-4″ use_theme_fonts=”yes” css=”.vc_custom_1569343067330{margin-bottom: 10px !important;}”][vc_custom_heading text=”Persona’s ~ Get in Touch with your Clients” font_container=”tag:h4|font_size:18px|text_align:center|line_height:30px” use_theme_fonts=”yes” el_class=”cesis_font_light” css=”.vc_custom_1569343114870{margin-bottom: 5vw !important;}”][cesis_line_divider height=”5″ width=”170″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1527451420671{padding-top: 5vw !important;padding-bottom: 0px !important;}”][vc_column width=”1\/2″ css=”.vc_custom_1527451414641{padding-bottom: 5vw !important;}”][vc_single_image image=”9962″ img_size=”large” css=”.vc_custom_1569438808671{margin-bottom: 0px !important;}”][vc_column_text] Definitions: Persona:\u00a0Identifying characteristics of a segment of individuals. General […]<\/p>\n","protected":false},"author":1,"featured_media":9962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[89],"tags":[91,90],"class_list":["post-9701","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-marketing","tag-clients","tag-persona","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/healingentrepreneur.com\/index.php?rest_route=\/wp\/v2\/posts\/9701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/healingentrepreneur.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/healingentrepreneur.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/healingentrepreneur.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/healingentrepreneur.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9701"}],"version-history":[{"count":11,"href":"https:\/\/healingentrepreneur.com\/index.php?rest_route=\/wp\/v2\/posts\/9701\/revisions"}],"predecessor-version":[{"id":10000,"href":"https:\/\/healingentrepreneur.com\/index.php?rest_route=\/wp\/v2\/posts\/9701\/revisions\/10000"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/healingentrepreneur.com\/index.php?rest_route=\/wp\/v2\/media\/9962"}],"wp:attachment":[{"href":"https:\/\/healingentrepreneur.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/healingentrepreneur.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/healingentrepreneur.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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